Consumer Advertising & Promotions

Our promotion-driven marketing program helps to drive overall awareness, leads and system sales.

CAP

Put marketing forces to work for you!

The Lennox Consumer Advertising and Promotions (CAP) program is designed to help you with your integrated marketing efforts. You get access to marketing experts to develop a winning marketing strategy. Coupled with rebate, financing, and service/maintenance offers, you can increase your close rate and your average ticket price – ultimately growing your business.

“SOMETIMES IN A SMALL DEALERSHIP, WE, AS OWNERS, MUST WEAR MANY TITLES, AND THEY CAN CHANGE FROM DAY TO DAY. LINDSEY AND HER TEAM HAVE BEEN OF GREAT ASSISTANCE TO OUR BUSINESS IN ADVERTISING DECISIONS. THANKS FOR THE HELP!”

Michael Faught, Akins Heating and Air Conditioning

“SOMETIMES IN A SMALL DEALERSHIP, WE, AS OWNERS, MUST WEAR MANY TITLES, AND THEY CAN CHANGE FROM DAY TO DAY. LINDSEY AND HER TEAM HAVE BEEN OF GREAT ASSISTANCE TO OUR BUSINESS IN ADVERTISING DECISIONS. THANKS FOR THE HELP!”

Michael Faught, Akins Heating and Air Conditioning

Why CAP?

For years, the CAP program has been an integral part of many Lennox dealers’ branding efforts. You asked for more flexibility, and we’re giving it to you. The program now includes:

  • A self-service package for dealers who prefer to have control over their advertising and don’t require marketing assistance from CAP*
  • Better quality and more flexible ad templates, allowing your business to be the focus
  • Custom ads, designed specifically for you, for an added fee
  • Flexible messaging and promotions, so you can say and sell what you want
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By participating in CAP, you unlock a suite of benefits:

  • Partnership with a full-service advertising agency, commission-free. 100% of your CAP investment goes towards promoting your brand with Lennox.
  • Easy monthly billing. No need to pay for your marketing efforts up front.
  • Members only listing on the Lennox.com dealer locator. The dealer locator receives an upward of 4.5 million consumer visits and searches annually.
  • Up to 36 weeks of consumer promotions. Get access to industry-leading promotions in the form of rebates and competitive financing offers to entice potential customers.
  • Access to consumer promotion funding. Lennox funds up to 70% of the national consumer rebate and up to 100% of the cost of financing plans.
  • Access to Comfort Advisor financial incentives. Reward your Comfort Advisors for selling eligible equipment, 100% funded by Lennox.
  • Earned co-op marketing funds. Earn funds to help offset the costs of certain marketing activities up to 60%.
  • Co-branding with Lennox. Align with a powerful brand like Lennox and build trust with homeowners.
Prepare for Impact

CAP creative templates help you pick the perfect message every time
Choose your medium, choose your message, and you’re on your way.

DIGITAL MEDIA
  • Pre-roll Video
  • Streaming Audio
  • Online Banner Ads
  • Pay-Per-Click
  • Social Media Advertising
TRADITIONAL MEDIA
  • Radio & TV
  • Billboard
  • Print (Newspaper, Magazine, Direct Mail)
  • On-Demand Direct Mail
Full Service Premium
Full Service Standard
Self Service**
Minimum Investment

$16,000

10 Months Billing
Weeks of Promotion
36
Consumer Rebate Funding
70% Lennox, 30% Dealer
Financing Buy-Down
SPIF Program Funded by Lennox
Earned Co-Op Marketing Funds*
Dealer Locator Listing
Creative & Media Support

*Earned based on your Lennox purchases

Minimum Investment

$7,000

10 Months Billing
Weeks of Promotion
26
Consumer Rebate Funding
50% Lennox, 50% Dealer
Financing Buy-Down
SPIF Program Funded by Lennox
Earned Co-Op Marketing Funds*
Dealer Locator Listing
Creative & Media Support

*Earned based on your Lennox purchases

Minimum Investment

$16,000

Weeks of Promotion
36
Consumer Rebate Funding
60% Lennox, 40% Dealer
Financing Buy-Down
SPIF Program Funded by Lennox
Earned Co-Op Marketing Funds*
Dealer Locator Listing

*Earned based on your Lennox purchases **Requires District Manager and Lennox Corporate Marketing pre-approval; proof of advertising required.

CAP Signup

New enrollments take place in the fall each year, but you can contact your Territory Manager if you want to enroll at another time.

Visit LennoxDealerMarketing.com to learn more and enroll today.

Marketing Forces

97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business.
Let us help you build a pay-per-click campaign so homeowners find you when searching online.

BEST
Media Investment
$16,000
Promotional Funding
70%
Winter Promotion
4 Weeks
Spring Promotion
14 Weeks
Summer Promotion
6 Weeks
Fall Promotion
12 Weeks
Total Promo Weeks
36 Weeks
BETTER
Media Investment
$11,000
Promotional Funding
60%
Winter Promotion
4 Weeks
Spring Promotion
14 Weeks
Summer Promotion
N/A
Fall Promotion
12 Weeks
Total Promo Weeks
30 Weeks
GOOD
Media Investment
$7,000
Promotional Funding
50%
Winter Promotion
N/A
Spring Promotion
14 Weeks
Summer Promotion
N/A
Fall Promotion
12 Weeks
Total Promo Weeks
26 Weeks
BEST
Media Investment
$16,000
Promotional Funding
70%
Winter Promotion
4 Weeks
Spring Promotion
14 Weeks
Summer Promotion
6 Weeks
Fall Promotion
12 Weeks
Total Promo Weeks
36 Weeks
BETTER
Media Investment
$11,000
Promotional Funding
60%
Winter Promotion
4 Weeks
Spring Promotion
14 Weeks
Summer Promotion
N/A
Fall Promotion
12 Weeks
Total Promo Weeks
30 Weeks
GOOD
Media Investment
$7,000
Promotional Funding
50%
Winter Promotion
N/A
Spring Promotion
14 Weeks
Summer Promotion
N/A
Fall Promotion
12 Weeks
Total Promo Weeks
26 Weeks