CAP

Put marketing forces to work for you!

Existing customers. New customers. Previous customers. Relationships evolve, and finding ways to add value to all of your relationships can open doors you never expected. If you’re ready to engage with your customers and stand out from the competition, we’re ready to make it happen with promotion-driven advertising packages designed to generate leads, build your brand, and close more sales. Plus, CAP participation opens the door to additional outstanding dealer benefits!

“SOMETIMES IN A SMALL DEALERSHIP, WE, AS OWNERS, MUST WEAR MANY TITLES, AND THEY CAN CHANGE FROM DAY TO DAY. LINDSEY AND HER TEAM HAVE BEEN OF GREAT ASSISTANCE TO OUR BUSINESS IN ADVERTISING DECISIONS. THANKS FOR THE HELP!”

Michael Faught, Akins Heating and Air Conditioning

What do you get as a CAP participant?

When you participate in the Lennox CAP program, the benefits that can lead to increased sales begin immediately:

  • 100% of your CAP investment goes toward promoting your brand with Lennox
  • Listing on the Lennox.com dealer locator, a perk exclusive to dealers in the CAP program
  • Up to 36 weeks of promotions to entice potential customers
  • Up to 70% consumer rebate funding from Lennox, the highest in the industry
  • Flexible media placements and customized creative options, or choose to control your own advertising
  • Access to competitive consumer financing offers
  • Financial incentives for your Comfort Advisors for selling eligible equipment
  • No-cost access to a dedicated advertising agency representative to help research, plan, purchase, place, and monitor media and results, depending on the package you select
Image
$1 becomes $2.12

112%

RETURN OF INVESTMENT**

PREPARE FOR IMPACT

CAP creative templates and agency services to plan your advertising help you pick the perfect message, every time. Already have an advertising agency and don’t need services from ours? There’s a CAP package for you too.

DIGITAL MEDIA
  • Pre-roll Video
  • Streaming Audio
  • Online Banner Ads
  • Pay-Per-Click
  • Social Media Advertising
TRADITIONAL
MEDIA
  • Radio & TV
  • Billboard
  • Print (Newspaper, Magazine, Direct Mail)
  • On-Demand Direct Mail
Full Service Premium
Full Service Standard
Self Service**

Minimum Investment

$16,000

10 Months Billing

Weeks of Promotion

36

Consumer Rebate Funding

70% Lennox, 30% Dealer

Financing Buy-Down

SPIF Program
Funded by Lennox

Earned Co-Op Marketing Funds*

Dealer Locator Listing

Creative & Media Support

*Earned based on your Lennox purchases

Minimum Investment

$7,000

10 Months Billing

Weeks of Promotion

26

Consumer Rebate Funding

50% Lennox, 50% Dealer

Financing Buy-Down

SPIF Program
Funded by Lennox

Earned Co-Op Marketing Funds*

Dealer Locator Listing

Creative & Media Support

*Earned based on your Lennox purchases

Minimum Investment

$16,000

Weeks of Promotion

36

Consumer Rebate Funding

60% Lennox, 40% Dealer

Financing Buy-Down

SPIF Program
Funded by Lennox

Earned Co-Op Marketing Funds*

Dealer Locator Listing




*Earned based on your Lennox purchases

**Requires District Manager and Lennox Corporate Marketing pre-approval; proof of advertising required.

BEST

Media Investment

$16,000

Promotional Funding

70%

Winter Promotion

4 Weeks

Spring Promotion

14 Weeks

Summer Promotion

6 Weeks

Fall
Promotion

12 Weeks

Total
Promo Weeks

36 Weeks

BETTER

Media Investment

$11,000

Promotional Funding

60%

Winter Promotion

4 Weeks

Spring Promotion

14 Weeks

Summer Promotion

N/A

Fall
Promotion

12 Weeks

Total
Promo Weeks

30 Weeks

GOOD

Media Investment

$7,000

Promotional Funding

50%

Winter Promotion

N/A

Spring Promotion

14 Weeks

Summer Promotion

N/A

Fall
Promotion

12 Weeks

Total
Promo Weeks

26 Weeks

BEST

Media Investment

$16,000

Promotional Funding

70%

Winter Promotion

4 Weeks

Spring Promotion

14 Weeks

Summer Promotion

6 Weeks

Fall Promotion

12 Weeks

Total Promo Weeks

36 Weeks

BETTER

Media Investment

$11,000

Promotional Funding

60%

Winter Promotion

4 Weeks

Spring Promotion

14 Weeks

Summer Promotion

N/A

Fall Promotion

12 Weeks

Total Promo Weeks

30 Weeks

GOOD

Media Investment

$7,000

Promotional Funding

50%

Winter Promotion

N/A

Spring Promotion

14 Weeks

Summer Promotion

N/A

Fall Promotion

12 Weeks

Total Promo Weeks

26 Weeks