Make your presence known to potential buyers

Since its launch in 2013, the Lennox Social Media Program has offered an easy way to nurture relationships with your current customers and increase your visibility to potential buyers – helping you strengthen and grow your customers base. Through the Lennox Social Media Program, you can:

Social Media Program

Make your presence known to potential buyers

Since its launch in 2013, the Lennox Social Media Program has offered an easy way to nurture relationships with your current customers and increase your visibility to potential buyers – helping you strengthen and grow your customers base. Through the Lennox Social Media Program, you can:

  • Manage your community
  • Educate yourself
  • Editing Lennox-supplied social posts

The Social Media Program

Make your presence known to potential buyers

Manage your community

Improve your efficiency with Spredfast Content Management software, a tool that allows you to manage all your social profiles in one place. With Spredfast, you can:

  • Easily view and schedule content across all networks
  • Uncover in-depth analytics and real-time insights
  • Engage with your community and moderate conversations with fans

Educate yourself

The Lennox Social Media Program puts you in control of your social media knowledge, giving you access to training materials to bring you and your team up to speed on your schedule. The program includes:

  • Resources and training on LennoxPros
  • The Social Media Playbook – An easy-to-reference guide that offers the best practices for posting and responding
  • Lennox Social University – Courses for learning basics and building a foundation for success
  • Product Coaching from Spredfast teams – One-one-one product coaching sessions from a team of platform experts

Obtain content

Optimize your social media strategy with quality photography and copywriting curated by the Lennox Social Media team and their agency of record. The Content Library within Spredfast is easily accessible for reference and future use. It includes:

  • Product content
  • Seasonal content
  • everyday content

Obtain content

Optimize your social media strategy with quality photography and copywriting curated by the Lennox Social Media team and their agency of record. The Content Library within Spredfast is easily accessible for reference and future use. It includes:

  • Product content
  • Seasonal content
  • everyday content

Manage your community

Improve your efficiency with Spredfast Content Management software, a tool that allows you to manage all your social profiles in one place. With Spredfast, you can:

  • Easily view and schedule content across all networks
  • Uncover in-depth analytics and real-time insights
  • Engage with your community and moderate conversations with fans

Dealers receive the full backing of our social team and all the following:

  • As we drive overall awareness of Lennox, the primary goal of our social channels is to entertain; the secondary goal is to drive engagement.
  • When it comes to the marketing funnel, social channels are best suited for supporting awareness, engagement and Key Performance Indicators (KPI), especially when over 75% of users spend more than 20 minutes on Facebook a day.
  • With 53% of Instagram users following brands in addition to personal accounts, Lennox publishes content related to products and efficiency, seasonality, home comfort and brand storytelling to catch their attention.
    • These channels also serve as customer service outlets and allow Lennox to engage with our homeowners’ experiences.
  • Lennox receives and responds to over 1,800 messages from homeowners per month on brand social media channels.
Social Media Program

SOCIAL MEDIA EDUCATION


ENHANCE YOUR WEB PRESENCE WHERE YOUR CUSTOMERS ARE


WEB Connect™ is a website optimization program available to any dealer. It delivers a robust, SEO-enabled website to maximize the online visibility of your business.

For today’s consumers, online searches are becoming the preferred approach to finding HVAC sales and service providers. WEB Connect™ makes it easy for consumers to find you by way of a responsive website that ranks high in search engine rankings. Personalized for your service area, your attractive and professional-grade website will be maintained and updated by Strategic America.