PREMIER STATUS STRENGTHENS CUSTOMER CONFIDENCE
As a Lennox Premier Dealer, your business information and Premier Dealer status are displayed prominently on Lennox.com’s Dealer Locator. An important customer search tool, the Dealer Locator makes it easy for local customers to utilize your services. Inclusion on the Dealer Locator is an essential marketing resource for growing your customer base, and represents a clear sign of your commitment to providing high-quality customer experience. Quite simply, homeowners prefer Premier.
PRIORITY SERVICE & FIRST-CLASS TREATMENT
Business Benefits*
- Priority Dealer Locator listing on Lennox.com
- Lennox Premier Dealer Advocacy Program for homeowner reviews
- 1-800-4LENNOX priority customer service and technician support
- Lennox “No Hassle” Parts Concession Program
- Access to exclusive Premier Dealer marketing materials such as product literature, truck decals, uniform patches and more
- Premier Dealer Tour Series
Financial Benefits*
- Free technical and business online training
- Discount on in-classroom training
- Access to free webinars
- Two free NATE exams
- Enhanced marketing funds
- Exclusive stocking program discounts
- Additional “prompt pay” cash discount
- Two free commercials, annually, with Penguin Productions
*Lennox reserves the right, on thirty days notice, to modify or suspend the Lennox Premier Dealer Program benefits or any of its components at any time.
PREMIER DEALER ADVOCACY PROGRAM
The ultimate in customer responsiveness
Our Premier Dealer Advocacy Program puts the power of customer relationships to work for you. Useful for training, employee motivation, and as a powerful marketing tool, the valuable customer feedback available to Premier Dealers gives you insightful information that can improve business performance and increase customer satisfaction.
If you’re serious about your business, we’re serious about helping you
When you take part in the Premier Dealer Advocacy Program, your customers will automatically receive a letter or email that takes them to an online ratings and reviews site. Once they give their opinion, the data they provide will help you enhance your image and business.
LENNOX PREMIER DEALER PROGRAM ONLINE TOOLS
Every review is a business opportunity
The review management tool offered with the Premier Dealer Advocacy Program, powered by ReviewBuzz, can help you turn your customers into advocates.
Participating dealers can:
- Receive reviews sourced from Lennox
- Access their review management
dashboardto read and respond to reviews - Gather and manage reviews about individual technicians
- Opt in to make reviews visible on the Lennox.com dealer locator
- Take advantage of the option for paid access to ReviewBuzz Premium, which will allow your customers to syndicate reviews to third-party review sites like Facebook and Google
- And much more!
LENNOX CALL TRACKING PROGRAM
Enhanced reporting for leads
When you take part in the Premier Dealer Advocacy Program, your customers will automatically receive a letter or email that takes them to an online ratings and reviews site. Once they give their opinion, the data they provide will help you enhance your image and business.
Reporting that is simple and easy
- All calls from Lennox.com
- Caller information (number and location)
- Time and day of call
- Duration of call
- Notes
*Lennox reserves the right, on thirty days notice, to modify or suspend the Lennox Premier Dealer Program benefits or any of its components at any time.
