Sometimes the most effective disruption comes from construction—that is constructively integrating new and forward-thinking innovation into existing success platforms. The Lennox Premier Dealer Program is an industry-leading program that rewards and recognizes dealers who possess exceptional skills, talents, and expertise. More importantly, it’s an expanded platform for business-enhancing benefits that elevate your status, strengthen your business, and maximize your success.

Lennox Premier Dealer

If you think a job done perfectly is a job done right, the Dave Lennox Premier Dealer™ Program is for you. We provide you with the tools and support you need to raise your business profile, expand your customer base, and grow your business.


As a Lennox Premier Dealer, your business information and Premier Dealer status are displayed prominently on's Dealer Locator. An important customer search tool, the Dealer Locator makes it easy for local customers to utilize your services. Inclusion on the Dealer Locator is an essential marketing resource for growing your customer base, and represents a clear sign of your commitment to providing high-quality customer experiences.


As a Premier Dealer, you are given priority service whenever you call Lennox Customer Service or Technical Support. Your call is automatically routed ahead of non-Premier Dealers, saving time and helping you get back to running your business and serving your customers more quickly.

The tools you need to succeed

Stocking program benefits, “prompt pay” cash discounts, and more—the financial benefits for Premier Dealers offer a robust return on your investment in the program. In addition, Premier Dealers enjoy access to free Premier Dealer marketing materials that include:

  • Product literature
  • Direct mail pieces
  • Uniform patches
  • Truck decals
  • TV, radio and website commercials

And, finally, Premier Dealers enjoy extra support for their training efforts. Delivering a first-class customer experience is part of the Premier package, and Lennox is happy to support you in achieving your goal with:

  • Free online training subscriptions
  • Access to free webinars
  • Two free NATE exams
  • Discounts on in-classroom training


The ultimate in customer responsiveness

Our Premier Dealer Advocacy Program puts the power of customer relationships to work for you. Useful for training, employee motivation, and as a powerful marketing tool, the valuable customer feedback available to Premier Dealers gives you insightful information that can improve business performance and increase customer satisfaction.

If you're serious about your business, we're serious about helping you

When you take part in the Premier Dealer Advocacy Program, your customers will automatically receive a letter or email that takes them to an online ratings and reviews site. Once they give their opinion, the data they provide will help you enhance your image and business.


Every review is a business opportunity
The powerful review management tools of the Lennox Premier Dealer Program can help you turn your customers into your best salespeople. Participating dealers can:

  • Share customer reviews on Facebook
  • Use dealer Trustmark reviews
  • Access an updated review management dashboard with metrics and comparison tools
  • Access the Local Brand Management tool
  • Log in to the Premier Dealer Advocacy Program and see reviews
  • Respond instantly to customer feedback
  • Opt in to make reviews visible in the Dealer Locator
  • Use reviews on their own website
  • Use reviews on their own social media accounts
  • Opt in to make reviews visible in search engines
  • Syndicate reviews to select search engines and use search results to build business
  • Enjoy FREE access to ReviewBuzz Pro to gather and manage reviews about individual technicians; this is a great way to incentivize your technicians to ask for reviews, and gain new material for messaging that strengthens your image

Take advantage of the option for paid access to ReviewBuzz Premium, which will allows your customers to syndicate reviews to third-party review sites like Yelp, Google, and Facebook.


Where Lennox innovation comes to life
The Premier Dealer Factory Tour Series gives Lennox Premier Dealers an exclusive behind-the-scenes look at Lennox innovation as it happens. See how legendary Lennox comfort takes shape, and explore t he processes behind the Lennox quest for perfection.


  • See how our industry-leading heating and cooling equipment is made in an exclusive factory tour
  • Learn valuable closing techniques in daily sales seminars
  • See how reliability becomes reality through our extensive product testing and safety verification processes
  • Connect with other Lennox Dealers to exchange ideas, strategies and advice


  • Meet the Lennox leadership and support teams
  • Meet and talk with Lennox product and program managers
  • Tour our Customer Service and Tech Support departments


  • Get a behind-the-scenes look at our state-of-the-art R&D facility
  • See firsthand the steps we take to test and qualify all our equipment
  • Learn what SEET means and how you can use SEET to help you sell