By Mike Moore

Lead generation is a loaded phrase. It can mean many things to many people. To some, it brings back bad memories of getting “disconnected” during cold calls. To others, it’s something to look forward to once the busy season slows down as well as a chance to get out in the community to interact with current and prospective customers.

Effective lead generation is crucial for any HVAC owner, but it can also be a great way to communicate your company’s identity and values out in the community if done properly.

From home shows to community events, here are the best places and techniques for picking up leads – and what to avoid.

I offer daily tips on Twitter for dealers, Comfort Advisors, and technicians alike. Follow me at @HVACLearning for insight into today’s trending topics.