CAP

Put marketing forces to work for you!

The Lennox Consumer Advertising and Promotions (CAP) program is designed to help you with your integrated marketing efforts. You get access to marketing experts to develop a winning marketing strategy. Coupled with rebate, financing, and service/maintenance offers, you can increase your close rate and your average ticket price – ultimately growing your business.

“SOMETIMES IN A SMALL DEALERSHIP, WE, AS OWNERS, MUST WEAR MANY TITLES, AND THEY CAN CHANGE FROM DAY TO DAY. LINDSEY AND HER TEAM HAVE BEEN OF GREAT ASSISTANCE TO OUR BUSINESS IN ADVERTISING DECISIONS. THANKS FOR THE HELP!”

Michael Faught, Akins Heating and Air Conditioning

“SOMETIMES IN A SMALL DEALERSHIP, WE, AS OWNERS, MUST WEAR MANY TITLES, AND THEY CAN CHANGE FROM DAY TO DAY. LINDSEY AND HER TEAM HAVE BEEN OF GREAT ASSISTANCE TO OUR BUSINESS IN ADVERTISING DECISIONS. THANKS FOR THE HELP!”

Michael Faught, Akins Heating and Air Conditioning

Why CAP

For yours, the CAP program has been an integral part of many Lennox dealer’s branding efforts. You asked for more flexibility, and we’re giving it to you. The 2019 program now includes:

  • A self-service package for dealers who prefer to have control over their advertising and don’t require marketing assistance from CAP*
  • Better quality and more flexible ad templates, allowing your business to be the focus
  • Custom ads, designed specifically for you, for an added fee
  • Flexible messaging and promotions, so you can say and sell what you want
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By participating in CAP, you unlock a suite of benefits:

  • Partnership with a full-service advertising agency, commission-free. 100% of your CAP investment goes towards promoting your brand with Lennox.
  • Easy monthly billing. No need to pay for your marketing efforts up front.
  • Members only listing on the Lennox.com dealer locator. The dealer locator receives an upward of 4.5 million consumer visits and searches annually.
  • Up to 36 weeks of consumer promotions. Get access to industry-leading promotions in the form of rebates and competitive financing offers to entice potential customers.
  • Access to consumer promotion funding. Lennox funds up to 70% of the national consumer rebate and up to 100% of the cost of financing plans.
  • Access to Comfort Advisor financial incentives. Reward your Comfort Advisors for selling eligible equipment, 100% funded by Lennox.
  • Earned co-op marketing funds. Earn funds to help offset the costs of certain marketing activities up to 60%.
  • Co-branding with Lennox. Align with a powerful brand like Lennox and build trust with homeowners.
Prepare for Impact

CAP creative templates help you pick the perfect message every time
Choose your medium, choose your message, and you’re on your way.

DIGITAL MEDIA
  • Pre-roll Video
  • Streaming Audio
  • Online Banner Ads
  • Pay-Per-Click
  • Social Media Advertising
TRADITIONAL MEDIA
  • Radio & TV
  • Billboard
  • Print (Newspaper, Magazine, Direct Mail)
  • On-Demand Direct Mail
Full Service Premium
Full Service Standard
Self Service**

Minimum Investment

$16,000

10 Months Billing

Weeks of Promotion

36

Consumer Rebate Funding

70% Lennox, 30% Dealer

Financing Buy-Down

SPIF Program
Funded by Lennox

Earned Co-Op Marketing Funds*

Dealer Locator Listing

Creative & Media Support

*Earned based on your Lennox purchases

Minimum Investment

$7,000

10 Months Billing

Weeks of Promotion

26

Consumer Rebate Funding

50% Lennox, 50% Dealer

Financing Buy-Down

SPIF Program
Funded by Lennox

Earned Co-Op Marketing Funds*

Dealer Locator Listing

Creative & Media Support

*Earned based on your Lennox purchases

Minimum Investment

$16,000

Weeks of Promotion

36

Consumer Rebate Funding

60% Lennox, 40% Dealer

Financing Buy-Down

SPIF Program
Funded by Lennox

Earned Co-Op Marketing Funds*

Dealer Locator Listing




*Earned based on your Lennox purchases

**Requires District Manager and Lennox Corporate Marketing pre-approval; proof of advertising required.

CAP Signup

New enrollments take place in the fall each year, but you can contact your Territory Manager if you want to enroll at another time.

Visit LennoxDealerMarketing.com to learn more and enroll today.

Marketing Forces

97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business.
Let us help you build a pay-per-click campaign so homeowners find you when searching online.

BEST

Media Investment

$16,000

Promotional Funding

70%

Winter Promotion

4 Weeks

Spring Promotion

14 Weeks

Summer Promotion

6 Weeks

Fall
Promotion

12 Weeks

Total
Promo Weeks

36 Weeks

BETTER

Media Investment

$11,000

Promotional Funding

60%

Winter Promotion

4 Weeks

Spring Promotion

14 Weeks

Summer Promotion

N/A

Fall
Promotion

12 Weeks

Total
Promo Weeks

30 Weeks

GOOD

Media Investment

$7,000

Promotional Funding

50%

Winter Promotion

N/A

Spring Promotion

14 Weeks

Summer Promotion

N/A

Fall
Promotion

12 Weeks

Total
Promo Weeks

26 Weeks

BEST

Media Investment

$16,000

Promotional Funding

70%

Winter Promotion

4 Weeks

Spring Promotion

14 Weeks

Summer Promotion

6 Weeks

Fall Promotion

12 Weeks

Total Promo Weeks

36 Weeks

BETTER

Media Investment

$11,000

Promotional Funding

60%

Winter Promotion

4 Weeks

Spring Promotion

14 Weeks

Summer Promotion

N/A

Fall Promotion

12 Weeks

Total Promo Weeks

30 Weeks

GOOD

Media Investment

$7,000

Promotional Funding

50%

Winter Promotion

N/A

Spring Promotion

14 Weeks

Summer Promotion

N/A

Fall Promotion

12 Weeks

Total Promo Weeks

26 Weeks