Become a Dealer

Put marketing to work for you!

The Lennox Consumer Advertising and Promotions (CAP) program is designed to help you with your integrated marketing efforts. You get access to marketing experts to develop a winning marketing strategy. Coupled with rebate, financing, and service/maintenance offers, you can increase your close rate and your average ticket price – ultimately growing your business.

“SOMETIMES IN A SMALL DEALERSHIP, WE, AS OWNERS, MUST WEAR MANY TITLES, AND THEY CAN CHANGE FROM DAY TO DAY. LINDSEY AND HER TEAM HAVE BEEN OF GREAT ASSISTANCE TO OUR BUSINESS IN ADVERTISING DECISIONS. THANKS FOR THE HELP!”

- Michael Faught, Akins Heating and Air Conditioning

Why CAP

Why CAP

We know dealers wear many hats and oftentimes don’t have the time or resources needed to be a marketing expert for their business. The Full Service package allows the dealer to partner with our agencies, professional advertising and marketing firms that have been trusted Lennox partners for many years. The 2025 CAP Program gives you:

  • Flexibility to market your brand with Lennox
  • Access to a team of HVAC Marketing Experts
  • Assistance to convert prospect customers into a paying customers

By participating in CAP, you unlock a suite of benefits

  • Partnership with a full-service advertising agency, commission-free. 100% of your CAP investment goes towards promoting your brand with Lennox.
  • Easy monthly billing. No need to pay for your marketing efforts up front.
  • Members only listing on the Lennox.com dealer locator. The dealer locator receives nearly 5 million site visits annually and generated 300,000 dealer searches in 2022.
  • Access to Consumer Promotions Up to 36 Weeks. Get access to industry-leading promotions in the form of rebates and competitive financing offers to entice potential customers.

  • Consumer Promotion Funding. Lennox funds up to 70% of the national consumer rebate and up to 100% of the cost of financing plans.
  • Comfort Advisor SPIF. Reward your Comfort Advisors for selling eligible equipment, 100% funded by Lennox.
  • Earned co-op marketing funds. Earn funds to help offset the costs of certain marketing activities up to 60%.
  • Co-branding with Lennox. Align with a powerful brand like Lennox and build trust with homeowners.

Prepare for Impact

CAP creative templates help you pick the perfect message every time
Choose your medium, choose your message, and you’re on your way.

Paid Media

✔ Pay-Per-Click (Paid Local Search)
✔ SEM (Google Ad Words)*
✔ Paid Social (Facebook and Instagram**)
✔ Online Display
✔ Connected/Streaming TV
✔ Digital Streaming Radio*

✔ Pandora Streaming Radio**

✔ Streaming Audio**
✔ Direct Mail Paired with Online Display

✔ Radio (FM/AM)
✔ Outdoor Billboard
✔ TV (Broadcast and Cable)
✔ Local Sponsorships
✔ Display Ads on The Weather Channel App
✔ Pre-Roll Video
✔ Local Print (Newspaper, Magazine & Flyers*)

*Canada only
**US only

Other Services

✔ Website and SEO Services
✔ Google Business Profile Management Services
✔ Landing page(s)
✔ Data & Insights Services**
✔ Organic Social through Social Media Program

**US only
There are restrictions in regards to how much of your CAP investment can be used for these other options. Reach out to your agency advisor to learn more and for details.

Dealer Programs - Advertising - 2024 CAP Package Options

Download 2025 CAP Program Guide US

Download 2025 CAP Program Guide CAN

Marketing Forces Marketing Forces

97% of consumers go online to find local services, and 82% of smartphone users use a search engine when looking for a local business.
Let us help you build a pay-per-click campaign so homeowners find you when searching online.